Choosing the right labels for your products can be a tough decision, and one that goes far beyond simply choosing an attractive look. Quality labels have the ability to provide tremendous value for small and large businesses alike by helping them stand out in their markets and providing cost-efficiency compared to other promotional materials. This blog post outlines 7 essential tips you need to know as a business owner or digital marketer when selecting quality custom label options with savings in mind. From understanding various substrates and their uses, as well as using specialized finishes like matte lamination, we’ll cover everything you need to consider while determining which label best fits the needs of your product and budget.

The Material Matters: Finding the Right Substrate for Your Labels

The material that your labels are printed on is one of the most important things to consider when selecting quality labels. Different materials offer different benefits, so it’s important to know which substrate will best suit your key needs and provide the highest level of cost savings. There are several types of substrates available, including paper, plastic, foil and specialty films.

• Paper – Ideal for general purpose labeling with a moderate level of durability. Paper is also cost-efficient when comparing it to other materials and printing options.
• Plastic – A more durable material that can withstand scratches, fading due to exposure to light, and water damage. It may be more expensive than paper but offers greater longevity.
• Foil – An excellent choice for high end product labels and branding. This material is very durable, offering protection from elements such as moisture and chemicals.
• Specialty Films – A great solution for labels that need to adhere to irregular surfaces or require unusual shapes like die cut labels. These materials are highly durable and designed to last in extreme conditions.

Print Quality: Get the Most Out of Your Labels for Less

When looking for quality labeling options, it’s important to focus on print quality over quantity. Poor print quality can diminish the value of your product and increase costs due to reprinting or replacement. Here are a few tips to keep in mind:

• Use the highest quality printing processes available, such as four color digital or flexographic printing. This will ensure that your labels have sharp lines and accurate colors that last.
• Utilize specialized finishes like matte lamination or spot UV coating to add depth and protection to your labels while also making them stand out on the shelf.
• Invest in clear labels, which allow you to create a unique look and ensure that your branding can be seen clearly even when placed over other products or surfaces.

Consider Your Audience: Create Custom Labels That Appeal to Your Customers

When creating custom labels for your products, it’s important to consider the needs and preferences of your target audience. Keep in mind factors such as how they will interact with the label (are they able to apply it easily?), what type of information do you need to include on the label, and how can you make it stand out from other products on the shelf? Taking a customer-centric approach when creating labels will ensure that your product looks great, is easy to read and navigate, and appeals to your customers.

Cost-Efficiency: Choose Quality Labels That Save You Money

As with any marketing material, it’s important to get the most out of your budget when selecting labels for your products. Utilizing cost-efficient substrates like paper or plastic, as well as specialized finishes like matte lamination, can help to reduce costs while still providing great results. Additionally, investing in bulk orders of labels or using a reliable label printing company such as Sticker it, can also help you save money without compromising on quality.

Sticking to It: Finding the Right Adhesives for Your Labels

When selecting product labels, it’s important to understand the different types of adhesives available. Different substrates require different adhesive solutions, and some adhesives may provide more value than others depending on your product type and application. Here are a few tips for choosing the right adhesive:

• Utilize high tack solutions that provide easy and secure application, especially for labels that need to adhere to irregular surfaces.
• Consider repositionable adhesive if you plan on using the same label multiple times.
• Invest in a removable adhesive if your labels will need to be removed or replaced often.

Summary

Choosing quality labels for your products can be a daunting task, but it’s essential to get right in order to stand out and save money. Understanding the different substrates available and selecting the right adhesive are key factors when determining which label will provide the best value for your product. Additionally, utilizing specialized printing processes like four color digital or flexographic printing, can make your products look even more professional and help to maximize their shelf appeal. Taking the time to select quality labels that save you money will ensure that your product stands out from the competition and meets customer’s expectations.